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AG Warehouse Rebrand
The Project
A Rural Brand Reborn
New name and slogan, backed by a targeted marketing campaign, AG Warehouse effectively communicated its rural commitment, leading to increased staff morale and surpassing sales and customer numbers.
The Challenge
Research indicated a total rebrand was required, which focussed on the company’s expanding rural offer and their participation in the local rural community.
We saw the birth of a new brand: AG Warehouse.
The Approach
We developed the new brand personality, name, icon, store signage, including a campaignable positioning statement:
All Things Rural …That’s What We Do Better.
The rebrand of AG Warehouse was launched across a targeted multi-channel campaign of TV/BVOD, Radio, Newspaper, Catalogue and Social Media.
This multifaceted brand approach was instrumental in driving the company’s turnaround.
The Outcome
As part of the rebrand, we designed the AG Warehouse website to showcase their agricultural services and products.
With a strong focus on user-friendly design, we integrated informative videos and included an accessible store locator for customer convenience.
The end result is a website that effectively communicates the company’s expertise and products, ensuring a great user experience.
The Scope
Branding, Campaign, Video-Photo, Strategy, Creative, Production, Media, Digital
The Project
A Rural Brand Reborn
New name and slogan, backed by a targeted marketing campaign, AG Warehouse effectively communicated its rural commitment, leading to increased staff morale and surpassing sales and customer numbers.
The Challenge
Research indicated a total rebrand was required, which focussed on the company’s expanding rural offer and their participation in the local rural community.
We saw the birth of a new brand: AG Warehouse.
The Approach
We developed the new brand personality, name, icon, store signage, including a campaignable positioning statement:
All Things Rural …That’s What We Do Better.
The rebrand of AG Warehouse was launched across a targeted multi-channel campaign of TV/BVOD, Radio, Newspaper, Catalogue and Social Media.
This multifaceted brand approach was instrumental in driving the company’s turnaround.
The Outcome
As part of the rebrand, we designed the AG Warehouse website to showcase their agricultural services and products.
With a strong focus on user-friendly design, we integrated informative videos and included an accessible store locator for customer convenience.
The end result is a website that effectively communicates the company’s expertise and products, ensuring a great user experience.
The Scope
Branding, Campaign, Video-Photo, Strategy, Creative, Production, Media, Digital
