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Cub Cadet
The Project
Drive it…
We DARE You!
Developed a positioning statement for the new Cub Cadet ride-on mowers, which was communicated across various mediums.
Drive It… we DARE you!
This challenged consumers to take a test drive at their own risk, knowing they would be unlikely to give it back.
The Approach
A comprehensive above-the-line TV and BVOD ad campaign was launched, featuring both 45 and 15 second mix of corporate and call to action local dealer tagged versions.
These high quality, product benefit focused productions were strategically targeted to core markets through regional TV stations and BVOD platforms.
The Outcome
Dealer participation grew by 600% with a significant lift in sales
The Scope
Campaign, Video-Photo, Strategy, Creative, Design, Production, Media, Digital
The Project
Drive it…
We DARE You!
Developed a positioning statement for the new Cub Cadet ride-on mowers, which was communicated across various mediums.
Drive It… we DARE you!
This challenged consumers to take a test drive at their own risk, knowing they would be unlikely to give it back.
The Approach
A comprehensive above-the-line TV and BVOD ad campaign was launched, featuring both 45 and 15 second mix of corporate and call to action local dealer tagged versions.
These high quality, product benefit focused productions were strategically targeted to core markets through regional TV stations and BVOD platforms.
The Outcome
Dealer participation grew by 600% with a significant lift in sales
The Scope
Campaign, Video-Photo, Strategy, Creative, Design, Production, Media, Digital
