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GloBird Energy 'Bill Shock'
The Project
A Bill Shock
This quirky TV campaign conceived and produced in-house, focused on GloBird as the super hero saving customers from high cost energy rates.
A cross platform campaign gained consumer traction with significant increase in enquiries.
The Challenge
Competing in a crowded and competitive energy retail sector, GloBird Energy needed to stand out as a small independent energy retailer that helps everyone get a fair energy deal.
The Approach
Our creative strategy aimed to reinforce GloBird Energy’s reputation as ‘Fighting for a Fair Deal’ by literally saving our everyday customers from a case of ‘Bill Shock’.
Our team of Powermedics, led by our GloBird superhero, intervened to assist a competitor’s customer, conducting a GloBird bill comparison to secure them a better deal and save money.
The Outcome
The result was a polished television commercial where we handled all pre and post production, organised a location shoot, and handled all media bookings.
The Scope
Branding, Campaign, Video-Photo, Strategy, Creative, Production, Media, Digital
The Project
A Bill Shock
This quirky TV campaign conceived and produced in-house, focused on GloBird as the super hero saving customers from high cost energy rates.
A cross platform campaign gained consumer traction with significant increase in enquiries.
The Challenge
Competing in a crowded and competitive energy retail sector, GloBird Energy needed to stand out as a small independent energy retailer that helps everyone get a fair energy deal.
The Approach
Our creative strategy aimed to reinforce GloBird Energy’s reputation as ‘Fighting for a Fair Deal’ by literally saving our everyday customers from a case of ‘Bill Shock’.
Our team of Powermedics, led by our GloBird superhero, intervened to assist a competitor’s customer, conducting a GloBird bill comparison to secure them a better deal and save money.
The Outcome
The result was a polished television commercial where we handled all pre and post production, organised a location shoot, and handled all media bookings.
The Scope
Branding, Campaign, Video-Photo, Strategy, Creative, Production, Media, Digital
